Sector
Crypto
After a turbulent few years, it’s becoming increasingly clear that cryptocurrency, or crypto, is more than just digital currency. It plays an increasingly important role in how the world does business.
We’ve got more than three decades of experience and dozens of awards under our belts, including PRovoke EMEA Technology Consultancy of the Year 2023-2024. Fintech is one of our mainstay vertices, and we’ve helped some of the world’s most ambitious financial organisations improve their industry reputation, drive customer acquisition, and increase their market share through PR-led marketing across every channel.
Crypto knowledge & expertise
Despite being in the headlines near-constantly over the last few years, it can be easy to forget that the crypto industry is still exceptionally new. Technology is advancing quickly, and the sector has become characterised by ongoing volatility among its global audience.
Crypto PR and marketing is a crucial part of the industry, acting as a bridge between the rapid technological advancements of the blockchain and crypto space and a more mainstream audience. This is an industry dependent on investor interest and buy-in, but without effective communications blockchain and crypto vendors can struggle to capture the attention of audiences. The services of a crypto PR agency can be the difference between thriving and dying in this fast-paced space.
Our crypto approach
After the ups and downs of the last few years, crypto operators and vendors face some unique challenges. Whether it’s a lack of trust among the general public after a wave of scams and fraudulent activities early in crypto’s lifecycle, regulatory uncertainty as governments the world over attempt to grapple with crypto’s potential for disruption, or complex technologies that boggle the minds of the general public. We’ve been operating in the fintech space for decades, so we’ve seen firsthand just how revolutionary crypto truly is, and just how cautiously it is viewed by many traditional financial institutions.
With many governments and financial bodies now slowly coming on board to crypto’s vast potential, striking the right tone among investors and the general public is essential. Our team of crypto experts can help light the right path.
Daniel Lowther
Head of Fintech
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
At CCGroup we’re all about Connection, Communication and Growth. Through people-centric best-in-class PR-led marketing, we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year PR heritage means we’ve been there for some of these sectors’ biggest developments, telling their stories as they’ve grown and evolved among the ever-changing business landscape.
Our journey so far has equipped us with the foresight to predict future technology trends, ready for whatever the fast-paced world of technology throws at us. And our integrated, channel-agnostic, audience-centric approach allows us to tailor our services to the needs of our clients, no matter their size or scale of their project. All of our ideas are creative, structured and effective, from traditional PR, to media relations, to content creation and marketing services.
Crypto case studies
Awards
2023-24
EMEA Technology Consultancy of the Year
2023, 2022, 2021 & 2020
Technology Agency of the Year
2023, 2022 & 2020
B2B Agency of the Year
Crypto explained
What is crypto?
Crypto, or to give it its full title: cryptocurrency, is digital or virtual currency that is protected by cryptography, which is used to secure transactions. The first and most famous cryptocurrency was Bitcoin, founded in 2009. Rather than being issued by a bank or government, crypto generally has no central issuing authority, rather making use of a decentralised system to issue new currency units and track transactions using digital records. While traditional currency requires close monitoring to secure transactions, usually by banks, crypto is a peer-to-peer system. This means that anyone can send or receive money around the world from their digital wallets.
1 — 3How does crypto work?
When asking how exactly crypto works, most are usually directed to the term blockchain, adding to their confusion. Blockchain is the distributed ledger on which cryptocurrencies actually run. This ledger keeps track of transactions, as well as the currency that is currently in people’s hands. Rather than coins being minted, cryptocurrencies are created by ‘mining’. This is a process through which computers solve complicated mathematical problems, which generates units of currency. This currency is often referred to as ‘coins’, but should not be confused with anything physical – crypto is purely intangible. While users can generate crypto by mining their own coins, many buy the currency directly from brokers, and store them in their online wallets for investment or use.
2 — 3Why is crypto viewed controversially?
Since its inception, crypto has had its critics. A lack of accountability led to its reputation being tarred by association with shadier and illegal transactions, by users looking to avoid detection. Many governments around the world were also wary about the lack of control they had over transactions, and the potential crypto had to undermine current financial systems. While some countries, such as China, have embraced the use and mining of crypto, many others are warily embracing its use through complicated regulatory frameworks. While crypto has the potential to unlock a new, more distributed form of finance, this regulatory uncertainty, and a lack of trust in crypto and blockchain, is something that providers must reckon with.
3 — 3Challenges & opportunities
Due to crypto’s reputational issues – often being associated with fraudulent activities – one of the biggest hurdles faced by blockchain and cryptos startups is building trust among its user base and the general public.
There’s also an ongoing regulatory battle across the world as countries try to reckon with how crypto fits into their financial systems. And then there’s the fact that both crypto and the technologies that back it up are incredibly complex, making it difficult to convince investors to take note. But despite these challenges, crypto is seen by many as the future of the financial landscape. It’s naturally inflation-protected, transactions are as quick as the click of a button and its decentralised, accessible nature levels the playing field for both users and investors the world over.
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Contact us
To find out more about the crypto PR and marketing agency services we can provide, or if you’re looking for a B2B tech specialist marketing agency to work with you or for you, we’d love to hear from you.