CCGroup has a deep understanding of the DeFi PR sector and how to drive commercial success in this space.

DeFi PR Expertise

Over recent years, CCGroup has been supporting and addressing clients’ needs as they shift towards Decentralised Finance (DeFi) — the combination of traditional banking services with blockchain technology. DeFi is building an innovative financial system that is open, transparent, and accessible to everyone by deploying decentralised protocols and applications. Once a niche subsection of crypto, today DeFi is the industry’s most profitable division.

With a strong heritage in fintech and a deep understanding of emerging technologies, we are valued allies to our clients, delivering effective marcomms solutions that enhance brand recognition and drive commercial success.

DeFi PR Capabilities

Our team has valuable insight and understanding of the DeFi sector and what it takes to deliver successful marketing communications programmes. We have built credibility among the DeFi, blockchain and crypto communities, and we have long-lasting relationships with financial services, fintech and technology influencers.

Our dedicated DeFi PR practice delivers compelling integrated campaigns focused on influencing and engaging developers, exchanges, regulatory bodies, enterprises, operators, governments, content creators and traditional financial institutions, working as an extension of our clients’ teams.

Results for DeFi clients

In the fast-evolving DeFi landscape, being able to move quickly and adapt to the changing requirements of our clients has proved to be invaluable to the success of our campaigns. At CCGroup, we develop 360 campaigns covering a multitude of channels as the influence ecosystem grows — events, analysts, non-traditional influencers, social platforms, consultants and networks all which have a role to play in DeFi PR.

Alexandra Santos

Head of Emerging Fintech

Alexandra Santos

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