Sector
Enterprise Tech
Enterprise technology vendors face a time of uncertainty. New technologies, especially AI, are transforming how their customers operate, and the demands they make of vendors. The only real certainty is change, and the need to keep up with change.
Winner of the 2023 PRmoment Technology Agency of the Year, B2B Agency of the Year, and PRovoke EMEA Technology Consultancy of the Year, CCGroup has over a decade of experience in helping enterprise IT vendors sell to customers.
Enterprise technology & expertise
The last few years have changed how we work, perhaps permanently. Employers and employees had to adapt quickly, and make the most of the technology that allowed remote work. It was a shift that would have a profound effect on enterprise technology—but also made the most of technologies that were already available.
Today, despite putting a global emergency behind us, the only constant that remains is change. Hybrid and remote work demands the use of Software-as-a-Service and collaboration tools to be effective. A distributed workforce means that security can no longer be based on the idea of a perimeter. Employees often prefer to use their own devices, creating difficult choices about security and support.
The result is a market where simple messages around digital transformation no longer resonate in the same way—businesses need to know that their technology choices will help them adjust to a new reality and any future changes.
Enterprise technology expertise
Enterprise technology vendors need branding and messaging that will make them stand out and reach their target audience. They need to understand their customers’ problems beyond the superficial level. The message needs to go beyond technical specifications and what they mean for the customer—what problems will you solve? What pain points do you address?
Every communication needs to have an understanding of these new and shifting needs to better reach potential buyers. This is true of any engagement, whether it’s a one-off media interview all the way up to lead gen campaigns.
CCGroup is a B2B enterprise technology PR and marketing agency that delivers outstanding communication. Our long experience and data-driven insight allows us to design campaigns that elevate our clients above competitors in the media and among influencers.
We build a strategy that is designed to meet our clients’ business objectives, determining what creatives, channels and tactics are best suited to building the brand, generating leads, and even securing investment or exit.
Enterprise Tech services
The right mix of public relations and marketing services will deliver the right message to the right audiences. CCGroup, as an integrated PR and marketing agency, can tailor a programme to meet these needs—and measure the results in ways that go beyond the coverage achieved.
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
CCGroup has over three decades of experience in B2B technology communications. Our industry experience is unparalleled, working with startups, scaleups and incumbents in all parts of the enterprise technology market.
We are an integrated PR and marketing agency with a channel-agnostic, audience-centric approach, tailored to address our clients’ most pressing challenges.
We work with local partners to give us a global footprint, ensuring our clients can target markets with specific local knowledge and expertise.
Enterprise Tech case studies
Awards
2023-24
EMEA Technology Consultancy of the Year
2023, 2022, 2021 & 2020
Technology Agency of the Year
2023, 2022 & 2020
B2B Agency of the Year
Enterprise Tech explained
How important is analyst relations?
Analysts are broadly seen as “bottom of funnel” influencers—that is, buyers turn to analyst reports and opinion to make a final buying decision once they have a shortlist of potential solutions. Our research suggests that analysts are important throughout the buying process, from the initial research to shortlisting and beyond. Analysts are now far more than the authors of long-form reports—they are often tastemakers with social media profiles and a media presence, making them more important than ever.
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3 — 3Challenges & opportunities
Often, the pace of emerging technology is what dictates change. But the last few years have seen rapid shifts in how people work and do business—and this instead has driven the adoption of the technology they need.
Cloud technologies, digital transformation programs and collaboration tools have all seen a rapid growth in use than we could not have expected only a few years ago. Enterprise technology providers, who were previously pushing for wider adoption, risk being left behind. The old messages of the need for change are obsolete, as every enterprise understands the need to adapt how they work. Instead, providers need to address new challenges and pain points resulting from these trends. Technical specifications are not enough—if they ever were—instead, providers need to demonstrate that they understand their customers and can work with them to address these new challenges.
Our services
Analytics
Strategy
Get in touch to work with a world-class team of B2B tech marketers
Improve your industry reputation and influence, grow your customers base and drive investment through transformative integrated marketing.