Sector
IT
IT vendors are operating in unprecedented times. Economic uncertainty and a rapidly evolving sector upended by new technologies such as AI make it trickier than ever for enterprises to meet their IT goals.
With more than three decades of experience in PR-led marketing, and dozens of awards under our belts, our team of IT experts helps some of the world’s most ambitious IT vendors improve their industry reputation, drive customer acquisition, and increase their market share through PR-led marketing.
IT knowledge & expertise
Technology was already the fastest evolving slice of society, but the developments of the last few years have well and truly changed how we work forever. Employers have had to adapt to hybrid and remote work patterns at a startling pace, which has had a revolutionary impact on the IT we use both in our offices and in our homes.
Software-as-a-Service (SaaS) and collaboration tools are now commonplace across businesses and organisations that five years ago would have never dreamed of their use, and a disseminated workforce no longer confined to a single office space – or even a single country – presents new security, data-distribution and regulatory challenges to overcome. Digital transformation is no longer just a buzzword used by large corporations: it’s something every business is living with.
Our IT approach
IT vendors of all stripes are grappling with an evolved workflow, and as an IT PR and marketing agency, we understand that these technology specialists need branding and messaging to help separate themselves from the crowd, while effectively communicating their value to their target audience.
But more than merely conveying your point of difference, we know the importance of conveying just what this means to your customers. It’s all well and good letting them know you’re working to the latest technical specifications, but how does this help them address security concerns across their workforce, or stop teams becoming siloed on disparate cloud networks? As B2B tech PR and marketing experts, we specialise in elevating your IT messaging. We deliver outstanding communication that allows you to stand apart from the competition, while meeting all of your business objectives.
About our IT services
As an integrated PR and marketing agency, we operate according to your needs, whether you’re looking for an IT marketing agency or an IT PR specialist. Our programmes are tailor-made to you, with results that are measured beyond simple coverage statistics.
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
At CCGroup we’re all about Connection, Communication and Growth. Through people-centric best-in-class PR-led marketing, we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year PR heritage means we’ve been there for some of these sectors’ biggest developments, telling their stories as they’ve grown and evolved among the ever-changing business landscape.
Our journey so far has equipped us with the foresight to predict future technology trends, ready for whatever the fast-paced world of technology throws at us. And our integrated, channel-agnostic, audience-centric approach allows us to tailor our services to the needs of our clients, no matter their size or scale of their project. All of our ideas are creative, structured and effective, from traditional PR, to media relations, to content creation and marketing services.
IT case studies
Awards
2023-24
EMEA Technology Consultancy of the Year
2023, 2022, 2021 & 2020
Technology Agency of the Year
2023, 2022 & 2020
B2B Agency of the Year
IT explained
What is enterprise IT?
IT vendors offer enterprise technology, which is a category of software and hardware that helps companies to run more efficiently. This could be anything from product management software to employee collaboration tools. The sector has undergone some significant changes in recent years thanks to both a serious rise in remote and hybrid working patterns, and the advancement of cloud-based technologies, which have allowed companies and teams to develop workflows not possible with traditional tech. Enterprise IT is also often designed to be more cost-effective and scalable than consumer IT, to help a company maximise value from its investment.
1 — 3What do IT vendors offer?
Unlike other B2B tech sectors such as telecoms or fintech, enterprise IT can span various vertices. Anything from accounting software used to manage payroll or taxes, to customer relationship management systems used to drive sales or inform marketing efforts, to network administrator tools to manage cloud access and distribute information across a hybrid workforce could be offered by an IT vendor. There are, however, broader challenges that most companies face that they wish to see addressed in their IT, such as security solutions and remote access, that most IT vendors must build into their products and services.
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3 — 3Challenges & opportunities
The rapid evolution of technology makes it extremely exciting to work in the IT sector, but it also naturally presents challenges for IT vendors looking to deliver services.
From the onset of cloud technologies to corporate digital transformation efforts: IT developments in the last few years have completely changed how people work and do business, at a far faster rate than many could’ve predicted. This evolution means that IT vendors need to keep pace with the changing tide too. Messaging from even a few years ago is no longer relevant in the contemporary age of information. Staying current is both a challenge for vendors, as well as an opportunity to communicate their point of difference. By helping customers understand how your tech can make their lives easier, they’ll see you as a trusted brand for years to come.
Our services
Analytics
Strategy
Get in touch to work with a world-class team of B2B tech marketers
Improve your industry reputation and influence, grow your customers base and drive investment through transformative integrated marketing.