Sector
Next-Gen Connectivity
Connectivity is the intersection where telecoms and enterprise technology meet, focused on the next generation of connection in an era of rapidly evolving network requirements.
We have more than three decades of experience in PR-driven B2B tech marketing, and dozens of awards to show for it, including PRovoke EMEA Technology Consultancy of the Year 2023-2024. We help some of the world’s most ambitious B2B tech organisations improve their industry reputation, drive customer acquisition, and increase their market share through PR-led marketing across every channel.
Next-gen Connectivity knowledge & expertise
While we’re experts in all areas of B2B tech, communication is our heritage. Our heartland is the crossroads between telecoms and IT, precisely where next-gen connectivity sits. At a time when both fixed and mobile infrastructure have converged to create a new era of software-defined networking and hybrid cloud environments, it can be difficult to navigate this rapidly changing industry.
That’s why our team of next-gen connectivity specialists have built deep expertise in network infrastructure. Whether you’re a telecoms provider looking to expand your enterprise offering, or cloud infrastructure vendors navigating the evolution of the industry, our team can help your business excel. We closely monitor developments in the world of enterprise networking, including the hyperscalers driving new levels of efficiency and productivity, the evolution of mobile edge computing, the onset of private networks and industry 4.0 applications.
Next-gen Connectivity approach
Connectivity is a fascinating, rapidly changing and growing field, and its next-generation nature requires key players to be at the cutting edge of new communication developments. Staying up-to-date can be tough, but thankfully through our catalyst research into client consumer buying habits, we understand how B2B tech buyers think, and understand the influential marketing channels and content formats that drive engagement.
We evolved our deep telecoms, enterprise tech and IT sector knowledge to bring our clients a dedicated next-gen connectivity proposition. Through decades of communications experience, we’ve built strong relationships with some of the biggest and most prominent media professionals and influencers. These relationships, including names at some of the biggest business, national and trade publications, are cultivated by trust and understanding, ensuring our connectivity clients’ work is viewed by the right people, at the right time.
About our next-gen connectivity services
Advances in 5G and the future of 6G, plus the integration of cloud and automation, are changing enterprise networking and connectivity requirements. Enterprises require new technology to deliver new services, reduce costs and improve quality of service t. Our next-gen connectivity services are dedicated to helping navigate these challenges.
Chloe Pope
Head of Next-Gen Connectivity
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
At CCGroup we’re all about Connection, Communication and Growth. Through people-centric best-in-class PR-led marketing, we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year PR heritage means we’ve been there for some of these sectors’ biggest developments, telling their stories as they’ve grown and evolved among the ever-changing business landscape.
Our journey so far has equipped us with the foresight to predict future technology trends, ready for whatever the fast-paced world of technology throws at us. And our integrated, channel-agnostic, audience-centric approach allows us to tailor our services to the needs of our clients, no matter their size or scale of their project. All of our ideas are creative, structured and effective, from traditional PR, to media relations, to content creation and marketing services.
Next-Gen Connectivity case studies
Awards
2023-24
PRovoke Media - EMEA Technology Consultancy of the Year
2023, 2022, 2021 & 2020
PRMoment - Technology Agency of the Year
2023, 2022 & 2020
PRMoment - B2B Agency of the Year
Next-Gen Connectivity explained
What is next-gen connectivity?
Next-gen connectivity has evolved out of the increasingly intermingled relationship between telecommunications and enterprise IT. At its most basic, next-gen connectivity refers to the advanced communication technologies required to transmit data ever faster, smarter and more reliably. It encompasses everything from the transition from 5G to 6G, to embracing AI and machine learning in order to build smarter network infrastructure to the wider expansion of the internet of things (IoT) and next-generation sensing technologies.
1 — 3How are connectivity requirements changing?
The nature of next-gen connectivity means that the latest innovations are constantly upsetting the status quo. This is an industry that certainly doesn’t stand still for long. RIght now, network advancements such as the expected move to 6G infrastructure in the near future are one of the more exciting developments delivering change. Edge computing also promises to bring enterprise applications closer to data sources such as IoT devices, and the ongoing integration and advancement of cloud infrastructure is leading to data being streamed at startling rates. Of course, like many other industries alongside it, connectivity also has to reckon with how to embrace AI automation, and what impact this will have on the sector.
2 — 3What does this change mean for technology vendors?
We’ve done our research, and from our telecoms & connectivity and enterprise tech catalysts, it’s clear that B2B tech buyers are looking for vendors that speak their language. In an industry so focused on the innovative, always looking forward, it’s essential to be on buyers’ radars as knowledgeable experts and pathfinders. For example, many companies are looking for partners to support their cloud migration and automation efforts, meaning being seen as trendsetters in these areas is sure to drive engagement. Vendors need to showcase their knowledge and experience if they’re to catch the eye of tech purchasers.
3 — 3Challenges & opportunities
While the onset of the next generation of connectivity technology is certainly exciting, there are several challenges that threaten to halt this advance.
Advancements in the efficiency of data transfer, for example, mean that while data can be transmitted at ever increasing rates, the added complexity means that current infrastructure is beginning to struggle with the increased load. Reliance on multiple clouds has also begun to result in disparate and siloed data and workloads. And then there's AI and automation, which certainly has the power to revolutionise the sector, but of which the true ramifications haven’t been fully explored. Yet the nature of next-gen connectivity as a sector means that all of these challenges are also opportunities for the innovative companies that seek to solve them.
Our services
Analytics
Strategy
Get in touch with our Connectivity specialists
To find out more about the next-gen connectivity services we can provide, or if you’re looking for a B2B tech specialist marketing agency to work with you or for you, we’d love to hear from you.