Sector
DeFi PR
CCGroup has a deep understanding of the DeFi PR sector and how to drive commercial success in this space.
DeFi PR Expertise
Over recent years, CCGroup has been supporting and addressing clients’ needs as they shift towards Decentralised Finance (DeFi) — the combination of traditional banking services with blockchain technology. DeFi is building an innovative financial system that is open, transparent, and accessible to everyone by deploying decentralised protocols and applications. Once a niche subsection of crypto, today DeFi is the industry’s most profitable division.
With a strong heritage in fintech and a deep understanding of emerging technologies, we are valued allies to our clients, delivering effective marcomms solutions that enhance brand recognition and drive commercial success.
DeFi PR Capabilities
Our team has valuable insight and understanding of the DeFi sector and what it takes to deliver successful marketing communications programmes. We have built credibility among the DeFi, blockchain and crypto communities, and we have long-lasting relationships with financial services, fintech and technology influencers.
Our dedicated DeFi PR practice delivers compelling integrated campaigns focused on influencing and engaging developers, exchanges, regulatory bodies, enterprises, operators, governments, content creators and traditional financial institutions, working as an extension of our clients’ teams.
Results for DeFi clients
In the fast-evolving DeFi landscape, being able to move quickly and adapt to the changing requirements of our clients has proved to be invaluable to the success of our campaigns. At CCGroup, we develop 360 campaigns covering a multitude of channels as the influence ecosystem grows — events, analysts, non-traditional influencers, social platforms, consultants and networks all which have a role to play in DeFi PR.
Daniel Lowther
Head of Fintech
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
Through people-centric best-in-class PR-led marketing, we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year PR heritage means we’ve been there for some of these sectors’ biggest developments, telling their stories as they’ve grown and evolved among the ever-changing business landscape.
Our journey so far has equipped us with the foresight to predict future technology trends, ready for whatever the fast-paced world of technology throws at us. And our integrated, channel-agnostic, audience-centric approach allows us to tailor our services to the needs of our clients, no matter their size or scale of their project. All of our ideas are creative, structured and effective, from traditional PR, to media relations, to content creation and marketing services.
Our services
Analytics
Strategy
Get in touch to work with a world-class team of B2B tech marketers
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