Sector
Cybersecurity
Cybersecurity is one of the most competitive areas of B2B technology. Brands struggle to differentiate in a market where there is one common message—to keep customers safe.
Winner of the 2023 PRmoment Technology Agency of the Year, B2B Agency of the Year, and PRovoke EMEA Technology Consultancy of the Year, CCGroup has over 15 years of experience in helping ambitious B2B cybersecurity vendors meet their objectives.
Cybersecurity knowledge & expertise
There are more than 3.500 cybersecurity vendors in the world, with more launched every year, making it one of the most competitive areas of technology.
This makes it a crowded and noisy market. It is difficult to raise brand awareness, stand out from the competition, and show potential buyers the proof points that would support a successful sale. Relying on fear and uncertainty is not enough to cut through the noise, with buyers quickly fatigued by repeated warnings and promises.
This makes marketing programmes capable of delivering good quality sales leads highly valued. Cybersecurity PR and marketing needs to not only reach the right audience with the right message, but be bold and different too.
Cybersecurity approach
Cybersecurity vendors need to craft positioning and messaging that will make them unique among the competition, while resonating with their core audiences. This starts with self-reflection—what are our USPs? How can we communicate them clearly and consistently?
Every communication needs to have this messaging at its core so as to reach potential buyers, from one-off media relations engagements to full campaigns.
CCGroup is a cybersecurity PR and marketing agency that delivers outstanding communication. Our experience and data-driven insight allows us to design campaigns that elevate our cybersecurity clients above competitors in the media and amongst influencers.
We align our approach with our clients’ business objectives, determining what tactics are best suited to generating leads, securing investment interest or building the brand.
CCGroup Cybersecurity PR & Marketing services
Cybersecurity PR and marketing relies on the right mix of public relations and marketing services, to deliver a unique message to the right audiences. CCGroup, as an integrated PR and marketing agency, can tailor a programme to meet these needs.
Florie Lhuillier
Head of Cybersecurity
Why choose CCGroup?
Connect Communication & Growth
At CCGroup we’re all about Connection, Communication and Growth.
CCGroup has over 15 years of experience in B2B cybersecurity technology communications. Our industry experience is unparalleled, working with cybersecurity startups, scaleups and leaders to give them a unique voice in a crowded market.
We are an integrated PR and marketing agency with a channel-agnostic, audience-centric approach, tailored to address our clients’ most pressing cybersecurity marketing challenges.
We work with local partners to give us a global footprint, ensuring our clients can target markets with specific local knowledge and expertise.
Cybersecurity case studies
Awards
2023-24
EMEA Technology Consultancy of the Year
2023, 2022, 2021 & 2020
Technology Agency of the Year
2023, 2022 & 2020
B2B Agency of the Year
Cybersecurity explained
How can a cybersecurity vendor stand out from the crowd?
Finding what makes your offering unique is key. Every cybersecurity vendor says that they will keep their customers safe and secure—so what makes your offering different? Whether it’s technical superiority, customer service, additional services or anything else, it’s important to make this a part of your main message and make this core to every communication.
1 — 3What is the right balance of PR and marketing for cybersecurity?
This will differ from business to business, but what can make the difference is an integrated approach where the same messages are core to communications. CCGroup, as an integrated PR and marketing agency, can help you find that balance.
2 — 3How important is analyst relations to cybersecurity?
Analyst relations is not only for the big vendors. Our research has found that analysts are important to every step of the buying process, from longlisting to the final decision. Analyst relations, as part of an integrated communications plan, can be a valuable way to get yourself in front of potential buyers.
3 — 3Challenges & opportunities
Many cybersecurity vendors have a very similar message. They want to keep businesses and employees safe from hackers and criminals that want to do harm. This makes crafting a unique message difficult—but vital if a brand wants to stand apart. CCGroup has the cybersecurity sector knowledge and the PR and marketing knowhow that can allow brands to break through, and give marketing teams the tools to show the impact of these efforts.
Cybersecurity is never quiet. Every day brings a new story, whether it’s professional criminal groups stealing customer data, nation state-affiliated groups attempting to disrupt critical infrastructure, or—sometimes—law enforcement taking action against these groups. Cutting through this noise is difficult, but a must if brands want to reach their audience.
Thought leadership
Our services
Analytics
Strategy
Get in touch with our Cybersecurity specialists
If you are a cybersecurity vendor looking to connect to in-depth industry experience, communicate a clear point of distinction and grow your industry influence and customer base then we'd love to hear from you.