Our approach

55% of B2B buyers use social media platforms to research products and brands before they invest according to IDG. Social platforms are no longer simply a key channel to raise awareness and enhance the reputation of a brand. Increasingly social media is critical to lead generation and nurturing for B2B sales.

Whether it is raising awareness, enhancing reputation or driving sales directly, social media plays an integral part in any B2B marketing communications strategy.

CCgroup’s deep understanding of B2B technology markets and audiences means we understand which social media channels, content and messages will deliver the biggest impact for your brand.

And because CCgroup is already delivering campaigns across paid, earned, owned and shared channels, it is well positioned to seamlessly integrate social media into new and existing programmes at ease.

From one-off projects to shape social media strategy, support a major campaign/event, or drive influencer relations for company executive to rolling programmes that manage, amplify and drive social media advocacy – CCgroup can deliver to a wide range of budgets and requirements.

Why choose CCGroup?

Connect Communication & Growth

At CCGroup we’re all about Connection, Communication and Growth.

Through people-centric best-in-class PR-led marketing, we drive the future success of B2B technology brands. We have unparalleled industry expertise across mobile & telecoms, fintech, cybersecurity and enterprise technology. Our 30+ year PR heritage means we’ve been there for some of these sectors’ biggest developments, telling their stories as they’ve grown and evolved among the ever-changing business landscape.

Our journey so far has equipped us with the foresight to predict future technology trends, ready for whatever the fast-paced world of technology throws at us. And our integrated, channel-agnostic, audience-centric approach allows us to tailor our services to the needs of our clients, no matter their size or scale of their project. All of our ideas are creative, structured and effective, from traditional PR, to media relations, to content creation and marketing services.

Get in touch to work with a world-class team of B2B tech marketers

Improve your industry reputation and influence, grow your customers base and drive investment through transformative integrated marketing.